For event planners tired of fluff. a speaker who has run the business.
Bill Black is a marketing executive and Vistage Chair. He delivers keynotes and workshops with tools your audience uses immediately.
Book a Keynote Speaking
You have been burned before.
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All inspiration. No application.
The CEO asks what you spent the budget on.
Another workshop with worksheets nobody uses.
A speaker who has never sat in your seat.
What Speaking with Bill looks like.
This is not a training day. It is a working session with an executive who has fixed teams inside real companies.
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He reads the room before he takes the stage.
He learns who is in the audience. What they are stuck on. What they need to leave with. Then he builds the talk around it.
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He gives tools through stories. Not just stories!
Bill doesn't just share a journey; he conveys frameworks through compelling stories that your audience can apply Monday morning. Practical. Diagnostic. Immediate.
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The room leaves sharper than it arrived.
Your audience gets clarity on a problem they could not name. They know what to do next. They know who should do it.
Two formats. One outcome.
Keynotes
One clear idea. Your audience leaves with a framework they can apply that afternoon. Ideal for conference main stages, leadership summits, and annual meetings.
Workshops and Beakout Sessions
Half day or full day. Small groups. Bill works directly with your team on a live problem. Roles get mapped. Friction gets named. People leave with assignments. Not notes.
Ready to book a speaker who has been in the room?
One consultation. No pitch. Just a direct conversation about what is broken and whether Bill is the right person to fix it.
Book a Keynote Speaking
He wrote the book on brands that last
Bill is the author of How to Build a Brand of a Lifetime: The Enduring Framework for Brands That Last Generations.
40 years in marketing taught him what most brand strategies miss. The best brands are not built on campaigns. They are built on trust, clarity, and decisions that hold up over decades.
The book is the same framework he used at Nutrisystem, Dunkin Brands, Starbucks, and Scooter's Coffee. Now he uses it to help you build a brand and a team that lasts.
40 years in marketing taught him what most brand strategies miss. The best brands are not built on campaigns. They are built on trust, clarity, and decisions that hold up over decades.
The book is the same framework he used at Nutrisystem, Dunkin Brands, Starbucks, and Scooter's Coffee. Now he uses it to help you build a brand and a team that lasts.
The book is coming out in Fall 2026.
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Who This Is For
Event Planners and Conference Organizers
You need a keynote that lands hard. The audience remembers it Monday. The client rebooks you next year.
HR and L&D Leaders
You own the leadership budget. You need a workshop that produces change. Not a day off with binders.
Peer Advisory Groups
You need a guest speaker who has been in the C-suite. Someone who speaks peer to peer.
CEOs Planning Leadership Offsites
Your team needs clarity on a problem you cannot name. You need an outside voice who tells the truth. Then gives you the tool to fix it.
Association and Industry Group Leaders
Your members are senior. They have heard every cliché. You need a speaker who respects their intelligence.
Corporate Retreat Organizers
You need substance between the golf and the dinner. A working session that justifies the trip.
He builds careers, not just campaigns.
Bill had profound impact on my career in field marketing. During my tenure under his guidance, he exemplified exceptional leadership qualities that were pivotal in my professional development.
Bill not only demonstrated a deep understanding of field marketing but also possessed a remarkable ability to impart this knowledge effectively. His commitment to nurturing talent and fostering a positive work environment significantly contributed to my growth and success in the field.
Bill not only demonstrated a deep understanding of field marketing but also possessed a remarkable ability to impart this knowledge effectively. His commitment to nurturing talent and fostering a positive work environment significantly contributed to my growth and success in the field.
Josi Orsi
Director, Brand & Creative Strategy
He brings more than marketing expertise.
Bill Black has tremendous marketing experience who would bring value beyond this particular area of expertise. Bill is a great leader and mentor who understands the importance to any organization of culture and relationships. Bill would be a fantastic addition to any company and I recommend him to you highly!
David Anderson
Business & Corporate Attorney
Ready to book a speaker who has been in the room?
One consultation. No pitch. Bill will ask about your audience, your event, and what needs to change. Then he will tell you if he is the right fit.
Book a Keynote Speaking